posted 04/02in 2013

Red Bull Product Launch

Red Bull launched three new flavored energy drinks and our visual effects team brought over 30,000 photo-real cans to life by making them fly, swim, and dance.  It was a quick turn around time but working with Smith Brother Agency made it a painless process with a rewarding finish.

The delivery process was somewhat daunting because of the different lengths, sizes, and number of screens being used to view.  Animal Post Producer, Nathan Voltz, said, "There were a variety of different outputs which could be very challenging but it's very cool to see the end result."
This spot can be seen in multiple out of home locations including an outdoor LED Display at Penn Station in New York City.  Not one of the daily 300,000 Penn Station pedestrains?  View the online version on or E! Online.
View Samm Hodges' Director's Cut here



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